
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Dear business friend,
Recent research by Dun & Bradstreet show business failures are at all time high. In the last two years alone business failures have been compared to the Great Depression of the 1920’s.
Credit reporting agency Equifax released statistics revealing the number of firms failing in the last two quarters were nearly 30% higher than the same period in 2007.
Global recession, American depression as it’s been called, is a reality today. The sub-prime meltdown has kicked many business owners below the belt. Tight-fisted money policies have stifled the hopes and dreams of many business owners.
You or someone you know may have been a recessionary casualty. With this in mind, why would any sane person want to start or stay in business?
Here's why…
There's Never Been a Better Time to Start or Grow Your Business
There are 3 main reasons which account for over 95% of business failures.
Here's why most businesses fail:
- Lack of money—you don't have enough to get started and grow
- Lack of knowledge—you don't know what you're doing
- Lack of support—you're not able to get the support of other people and sell them on your ideas
As one business falters, another springs to life. Economic adversity offers limitless opportunity for those who know the secrets to business success.
Many of the business disasters you see today did not occur overnight. In fact, they were the cause of mismanagement, overspending and just plain arrogance and stupidity.
But it doesn’t have to be that way for you.
If you listen to all the doom and gloom preached by the news media talking heads, you’ll fail before you even get started.
If you believe any of it you might as well bury your head in the sand and wait for the gloomy end to come.
Listen up. The media types get paid big bucks to rant about other people’s distress.
Unfortunately, they never extol the virtues of all those hard working entrepreneurs and intrapreneurs like you who are silently toiling away at building successful businesses every day.
Here’s the thing. If you follow in the path of the Doom-Sayers and fallen business blunders, your failure is guaranteed.
But if you believe in yourself and follow in the footsteps of really successful business visionaries you will rise above the crowd to conquer your business challenges.
It's been said, “Success leaves clues.”
Savvy business people like you would do well to heed those words. Your very success or failure depends on it.
It's no mystery.
Successful Business Owners Follow the Leader
Once you discover the simple secrets to business management success you will become a leader yourself.
Most business owners and managers run their businesses by the seat of their pants. This is the same business tactic that got us into trouble in the first place.
“I have been listening to Brian Tracy programs and seminars since 1989. His programs have changed my life, personally and professionally. He is the master at getting right to the heart of a subject. He synthesizes the very best ideas into one place and packages them into a system that gets results. Charles Tremendous Jones once said, “The difference between you today and the person you'll be in seven years are the people you meet and the books you read.” My life is forever better because of Brian Tracy's influence through his coaching, his tapes, and his books. Thanks Brian.”
—Coz Green
Smart business people realize there are laws of business success. Its simple, just follow the rules and win. But the rules always change.
What doesn’t change is the most important quality you need to succeed. Your attitude!
Business is state of mind. Aside from all the fundamentals, your mind will carry you to your ultimate business goals. Your subconscious mind gives power to your desires.
Next is your belief system. You must believe in yourself and in what you are doing. The strength of your convictions will give you the confidence and patience you’ll need to reap the rewards of a profitable business.
Don’t try to go at it alone. Follow the clues left by those who have gone before.
Imagine you’re trying to cross a raging river. On your side the banks are muddy and the shore is awash in garbage.
The other side holds more promise. You can clearly see the good fortune waiting for you. The banks are lined with Benjamin’s. Yours for the taking if you can figure a way across.
You quickly devise a plan to follow a path of stepping stones you discovered while strolling the bank to plan your crossing. In fact you just saw another entrepreneur make their way across.
Now you know it can be done, because someone has done it before you. In other words you can do anything any other human has done. And if you’re really smart you can ride on their coattails rather than re-inventing the wheel.
Your first step is a little shaky but you continue; one stone at a time and before you know it you’re on your way to the much greener pastures of success.
Business success is no different.
If you follow the clues left by those who have traveled your path before you will find your way across the muck and mire of business BS.
The good news is you don’t have to do it alone.
Successful Entrepreneur Takes You by the Hand and Leads You to Success
Every once in a while a business leader appears just when you need them most.
Well my friend your business friend has appeared.
Business leader and successful entrepreneur Brian Tracy has agreed to share his wealth building strategies and winning business management techniques with a few lucky people like you.
With my coaching you’ll travel the across the murky business waters with a clear vision of where you are going and how you will get there.
Not only that but you’ll get there faster and stay dry in the process.
Imagine learning the best kept secrets of the business masters who have gone before you.
No BS. Just solid, proven techniques and strategies to get you to your goals faster than you ever thought.
I have walked in your shoes. After speaking to over 5,000,000, yes 5 million people, in 52 countries over the last 3 decades, you could say I know a thing or two about running a successful business.
Here’s the thing. I've run, not one, but several businesses around the world. And now I'm making my business building experience available to you for just pennies on the dollar.
With this in mind here’s what I can do for you.
How You Can Start, Build, Manage Or Turn Around Any Business…Guaranteed!

If you’re an executive, business owner, manager or decision maker in any business I urge you to read on.
For thousands of years people have been starting and running businesses. One of the biggest questions I often hear is what business is the best to get into?
To which my answer is always…
“You will always be most successful doing what you most enjoy.”
Three simple factors should determine whether you have chosen the right business for you.
- Know what you are doing; become excellent in your chosen field
- Believe in what you are doing
- Love what you are doing
First, a couple of brief explanations so we’re on the same page.
Earlier I mentioned entrepreneurs and intrapreneurs. You may or may not be familiar with the latter.
Entrepreneur vs. Intrapreneur
Just as there are expanding opportunities today for
entrepreneurs, there is a growing demand for "Intrapreneurs."
Intrapreneurs—People who work within large corporations and use their creativity to develop new products, processes, and services for their companies.
Entrepreneurs—People who start businesses and accept the risk and uncertainty in exchange for independence, freedom, and potentially high rewards.
There are tremendous opportunities available today for both types of personalities.
Here are a few ideas to give you clarity about the qualities observed in successful business leaders.
Judgment—Wisdom acquired through experience and reflection, especially making mistakes and learning from them.
“Of all the career books, I have found yours to be most practical. Since my family does not have a business background or many successful people in it, I had myths and confusions about money/how to earn/why rich are rich etc. Your books make it all … clear and gave new interpretation to everything. Bought your first book on Borders in Melbourne selected books corner. Now I am shifted to Pakistan and looking forward to find your books here. Your writing/newsletters/quote works like oxygen in this world full of depression/negativity and pessimism. I have started forwarding your quote to all the colleagues as “Fuel for the Day”. It really gives you a kick start. Thanks for being here and helping us all.”
—Raja Igtadar
Foresight—The ability to see the big picture, to anticipate trends and results.
Leadership—The ability to inspire, to elicit extraordinary performance from ordinary people.
Communication—Your ability to interact effectively one-on-one to make presentations to groups, to communicate on paper.
Sales Ability—The ability to influence, persuade, and motivate people to act in a certain way.
All these qualities are learned and can be learned by an ambitious, determined person like you.
Here’s something to consider.
If a company is not growing and prospering, the reason is because it is not satisfying it’s customers in sufficient quantity or quality for whatever reason.
In a dynamic market, there are always opportunities for those who find new, better, faster, cheaper ways to serve customers with what they want.
With that in mind, let's take a look at a small slice of—
What You Will Discover in How You Can Start, Build, Manage or
Turn Around Any Business
Revealed at last:
- 12 business basics you must know…miss these and your chance of failure is 100%
- Seven Personal Qualities that Assure Success
- 7 Common Characteristics of 83 Self-Made Millionaires
- 5 Key Abilities of Successful Business People
- 15 Guaranteed ways to fail in business
- 10 Reasons for Business Success
- 14 Ways to find a new product or service
- 10 Shortcuts to valuable market research
- 8 Ways to test your market before you spend a dime
- 14 Questions to avoid Marketing Myopia
- How to develop your marketing plan to succeed
- Making your advertising pay off
- Advertising Budget Basics
- 4 Easy Ways to Set Advertising Budgets
- 9 Advertising media for best results
- 7 Tips for Better Newspaper Advertising
- Six Pointers on Direct Mail Campaigns
- 8 Direct Mail do’s and don’ts
- 7 Points for effective Radio Advertising that Sells
- 13 Techniques to get free publicity
- How to sell... more, better, cheaper and faster than your competition
- 5 Cardinal Rules for Selling Anything
- Seven Characteristics of a Top Salesperson
- 5 Questions to Answer in any Sales Presentation
- 20 Books for sales professionals
- Nine Key Questions for efficient Strategy Formulation
- 9 Keys to strategic thinking
- Six Key Decision Areas
- Six Principles for Small Business Management
- Five Key Ideas for Business Building
- Developing an effective business plan
- Creating a realistic budget that works for you
- 7 Keys to getting a business bank loan
- 10 Things to do when things go wrong
- 7 Basic Facts of Corporate Life
- 7 Characteristics of Outstanding Leaders
- Eight Steps to Building a Winning Team
- Six Characteristics of the Winning Team
- 5 Ways to Hire the Best People
- 10 Motivators
- 10 De-Motivators
And there's so much more
- Seven Characteristics of the Peak Performer
- Seven Requirements for Business Success
- Seven Qualities of Business Leadership Most in Demand
- 9 Ways to Sharpening Your Mental Skills for Better Problem Solving and Decision-Making
- 36 Business Time Savers
- 38 Business Time-Wasters
- 7 Ways to springboard to Excellence
- 11 Wisdom-Nuggets you should pay attention to
- 21 Money Making Books you should read
- 3 Big Keys to Marketing Success
- Niche marketing…Success factor or Marketing Myth
- Tension Relieving vs. goal achieving
But I'm just getting warmed up.
- 22 Proven Ways to sell a product
- 4 vital parts of your marketing mix your recipe for success
- When to raise your price to beat your competition
- Product or service must be suited to your customers
- What is advertising?
- Building credibility
Here’s something to help you understand what it takes to be a business leader.
Psychology of Leadership
The primary role of the leader is to elicit extraordinary performance from ordinary men and women.
The most effective way to accomplish this is by getting people emotionally involved with the company, the department, and the individual job. The relationship between the leader and the subordinate is the critical regulator of motivation, enthusiasm, commitment and performance.
This is where our efforts must be focused.
“Brian has inspired so many to pursue their dreams and to break the constraints of self-doubt. I would encourage anyone interested in expanding and developing their abilities to learn from this master and to open their minds to his good words”
—William B. Bennet, Attorney at Law, Manulkin, Glaser & Bennett
Individual performance is directly related to self-concept. How much a person likes himself, accepts himself, and feels himself/herself to be confident, valuable and praiseworthy determines how well he performs.
The ability of the leader to create an environment where people feel good about themselves and their work determines his success or failure.
Individuals require clear goals and responsibilities, sufficient autonomy to think and act creatively toward accomplishing them, and regular feedback on their progress.
They need to feel respected, to be praised and encouraged, to be listened to, to be informed, to participate in decisions affecting them, and to feel that they are growing toward the realization of their individual potentials.
This is the real challenge of leadership.
Next important thing is marketing. Marketing is the process of determining customer needs and then tailoring your product or service to satisfy these needs.
Creative marketing comes from continually questioning the existing situation, looking for ways to alter your "marketing mix" (Product, Price, Target Market, Place and Promotion) or to add new products, services or combinations.
These are just some of what I’ll share with you during this 16-CD program. Because it was recorded live we can get up close and personal. Listen at your leisure; in the car, the office at the gym.
Okay Brian, I'm In—I Want to Succeed!
What's next?
“I was introduced to you by your former employee, Nick Kapande. He has studied Taekwon-Do from me for over 27 years. Back in 1988 he insisted that I listen to your tapes and it completely changed my life. I'm sure you hear this every day, but you have to know that that I would not be where I'm at today w/o your wisdom and style of teaching. Thank you.”
—Mack Newton
If you were to hire me to consult on your business ideas you’d have to pay my fee of $5,000 an hour. Of course your return on investment would be at least 10 times my fee.
What I’m offering you today is the chance to have me consult with you on CD for only pennies on the dollar. It’s like you trading me dimes for dollars.
If I gave you a buck for every dime you invested in yourself how many dimes would you invest?
Here’s the deal.
Instead of you paying me my full fee of $80,000 for 16 hours of my time; I’m going to give you my very best secrets and strategies for successfully running managing or starting your own business.
For a mere drop in the bucket, less than 1/16th of my $5,000 hourly fee, a paltry
$495 $297. I'm going to hold your hand and guide you through the maze of business uncertainty.
Okay now we’ve got that out of the way let me make it more than worth your while. After all, my point is to give you much more value than you pay for.
So here goes.
Since I’m in the process of changing fulfillment houses, the supply of this product is strictly limited. I’m still negotiating for the release of my other products which they have decided to hold for ransom.
The point is I’m not sure how long this offer will last before I literally run out of stock. With that in mind I want to sweeten the pot with some special bonuses for you.
Here’s what you’ll get:
Special Bonus #1
21 Great Ways to Become a Sales Superstar—A $23.60 Value

This amazing 60 minute CD will instantly put you on the path to becoming a sales superstar. Just think of the money you’ll earn as you evolve into a super selling machine. Imagine how good you’ll feel as you close deal after deal to make your business more profitable.
Special Bonus #2
21 Great Ways to Become an Outstanding Manager—A $23.60 Value

On this 60 minute CD I’ll reveal the secrets to becoming the best manager in your business. As a successful business owner—you do want your business to grow don’t you—you’ll want to know the difference between a being a good manager and a great one. And when it’s time to hire a manager you’ll be prepared.
Special Bonus #3
21 Great Ways to Manage Your Time and Double Your Productivity—A $23.60 Value

Discover how to set goals and achieve realistic objective in your business. This riveting 60 minute CD will give you the tools you need to determine your priorities, overcome the procrastination demon and pack in an extra 2 super productive hours into your day.
Special Bonus #4
The Power of Branding—A $23.60 Value

Discover how to build your personal or business brand. Use the power of branding to give you the edge over your competitors. Learn how to market your personal brand. Become the star attraction in your business. Remember, customers buy perceptions and reputations…your brand. Separate yourself and your business from the rest of the pack. This 69 minute CD shows you how.
Special Bonus #5
Crunch Time—A $23.60 Value

What do you do when the S*@!! hits the fan? On this 67 minute CD I’ll reveal how to kick your problems to the curb. When the going gets tough so will you. Handle problems with ease. Take control to solve any business challenge. Stay positive and in control. Turn crisis into control. Take complete control of your business now!
The Choice is Yours
To succeed or not to succeed, the choice is yours. Since you’ve read this far you are obviously interested in building and growing you own business.
But I’ve got more for you. I want to make it brain-dead simple for you to get your hands on one of these valuable packages before they disappear for good.
Others have paid over $700 for similar information. If you hired me to consult, it would set you back at least $5,000. But I have no intention of asking you to pay anything close to that amount for this value-filled package.
That’s a whopping 22 hours of sage business advice. No BS, just straight to the point tried and proven techniques, strategies and wisdom; garnered from over 30 years in the trenches.
But I'm not through yet.
I know times are tough for some of you. So here’s an even better deal. If you can live without the big physical product package, you can go totally digital and scoop up a massive $50 off the already too low sticker price for this package.
For a trivial $247 you can have the entire package delivered to your inbox immediately.
Okay let’s run through it quickly again to make sure you’ve got it.
How You Can Start, Build, Manage Or Turn Around Any Business plus 7 value-packed special bonuses, A Whopping $613 value for only $297.
Or you can get the digital package for an additional $50 savings.
Plus, on the 16-CD and workbook physical package, I’ll throw in the digital version as another bonus so you won’t have to wait for your package to get started gobbling up all the great info.
And you’ll still get the 5 big digital special bonuses too!
Well what are you waiting for?
And I want to hear your success stories.
To your business success,
Brian Tracy
P.S. I’ve tried to make this as fair as possible. You can get all the physical products mailed to your door, or save some cash and get it all in digital form. Your choice! In fact I really don’t see how I could make it any fairer for you. Unless I gave it to you free of course. But what kind of business lesson would that be?
You’re getting a ton of proven money-making advice and information for less than you spend on gas for your car every month.
P.P.S. Remember, everything is backed by a 100% Satisfaction Guarantee. You heard right. All the risk is on me. Road test what I teach for a full 365 days, apply and implement all the secrets you’re about to discover.
Yes, One Full Year. If you don’t think it’s worth at least 10 times what you invested, then I’ll cheerfully give you back every red cent of your product purchase. And I want you to keep all the special bonuses just for trying it out.